Video Marketing – What it means for your business.

Video Marketing – What it means for your business.

VideoMarketing

Video Marketing – What it Means for your business

Video marketing is fast becoming the most popular way to advertise. Promoting your business, engaging new prospects and acquiring customers is the key to business profitability. Right?

So how can video marketing help your small business? Statistically speaking, Video Brewery had these few things to say about it:

1.8 Million words is the value of a 1 minute video, making video marketing one of your best uses of marketing resources.

45.4% of internet users view 1 or more videos per month. The average person views 32.2 videos per month.

100 Million users watch videos every day.

90% online shoppers found videos helpful in purchasing decisions.

75% of executives watch work related videos. 50% of those watch business related videos and 65% visit sponsors websites.

16 minutes and 49 seconds are spent on average watching online advertisements.

403% more profit to be made.

And the Takeaway? Video Brewery say’s, if you’re not using video marketing, you’re missing out on a huge market opportunity.

Overall, it’s not the length or quality of the video…it’s all about the content. Keep it simple. Grab the attention of the viewer up front. Generally speaking, a 10-45 second video is all you might need to get the point across. Are you selling those shiny new tire rims, flashy frets on a new guitar or need an instructional video on how to open a bottle of wine? No matter what you’re business is, video marketing should be part of your overall Online Web Presence.

Let us know what you think and how we can help you start your video library. Visit our Video Marketing page and send us an e:mail below and contact us today.

Responsive Design – A Must Have.

Responsive Design – A Must Have.

Responsive Devices

Is your website Responsive in Design?

I get asked on a regular basis by prospective clients, “Why does one website come up on an IPhone and look great, while others look choppy?” Or, “Is my site a responsive design?”.

The answer is simple. The website that is viewable on a tablet or smartphone is usually a website built with a RESPONSIVE DESIGN, while one that does not “look correct”, probably is not.

What does Responsive really mean? Basically, websites that are designed for today and tomorrow, take into consideration that a user will view a website from a variety of platforms. Those platforms could be a laptop, tablet, or smartphone. When considering a website design or redesign, 60% of users will access your website via a mobile device. Therefore, the percentage is growing. Upwards of 80% by the year 2017, is the number of users purchasing mobile friendly devices.

At Black Diamond Star Studios, every website we build is Responsive in nature, therefore keeping your business website accessible on any platform so your customers stay connected.

Do you have a new site or redesign project in mind? We can help. Contact us today.