On the Topic of “Free” Websites. What You Should Know…

On the Topic of “Free” Websites. What You Should Know…

by | Nov 5, 2014 | News

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Please…don’t be fooled. Free is not “Free”. The initial website upstart might be minimal at first blush; however, a true website is more than what meets the eye. Many hours will be required to keep your site finely tuned throughout the year. The “engines” or functionality behind the pretty picture will need regular updating. Social media, video marketing, e-commerce, hosting, SEO, analytics, all play a vital role.

Every business owner should ask themselves, “Do I truly have the knowledge AND time to maintain my work of art (Website) in addition to running my business?” For many successful businesses, investing in a Web Presence is considered part of their marketing budget. Your website is only a piece of your Web Presence. Web Presence is the most effective marketing tool most businesses have. Let the designers build your Web Presence, so you can spend more of your valuable time building your business.

A fellow Expand2Web Expert Eileen Lonergan compiled notes from a variety of member experts on this very topic, summing up the notion of Free Websites in this great article “Has Web Design Become a Commodity? Do You Need to Pay A Web Designer to Build A Website For You?” .  Remember, if it sounds too good to be true, it probably is. Here at Black Diamond Star Studios, we thank you for taking the time to understand Free is not “Free”.

Digital Marketing On The Rise

Digital Marketing On The Rise

by | Oct 24, 2014 | eMail, News, SEO, Social Media, Video Marketing

Digital Marketing on the rise.

Digital Marketing on the Rise

It’s a no wonder we see so many people walking, talking, texting and exploring on their hand held devices. The age of digital media marketing is ‘here and now’ and Black Diamond Star Studios is excited to take part of this ‘history in the making’. Without a great Web Presence, businesses today stand a greater chance to fall by the wayside.

According to Michael I. Roth, Chairman and CEO of Interpublic (NYSE: IPG), one of the world’s largest organizations of advertising and marketing services companies, “…4.5 billion mobile phone users for instance. Digital media is growing rapidly. One in every three ad dollars is being spent in digital and this will only grow. Magna Global predicts that digital will outgrow TV by 2017. Everyone is watching this rapid growth and even though TV continues to grow, there would be a day when digital would begin overtaking TV.”

Design, implement and create a strong Digital Marketing strategy, which is necessary to be competitive in today’s marketplace. Whether you need a new Web Presence or a complete redesign of your existing Website, it is essential that your business stay current with today’s marketing trends. Let’s get started. Send an inquiry today.